Welcome to the HDC Academy
The Business Development Academy That Teaches You Everything You Need To Know About Business Ownership
Let me guess…you have a great idea, a vision, a dream of running your own business.
You’re diving in, piecing things together—DIYing your way through it, googling everything, watching hours of YouTube tutorials, maybe even buying a few online courses that still don’t quite get you where you need to go.
​
And now?
🚫You’re making progress, but there’s still that nagging feeling you’re missing something.
🚫You’re overwhelmed. There’s so much to do, and you’re not sure what step comes next.
🚫You’re spending time and money on subscriptions, software, and tools you barely touch.
And the worst part? You’re still missing important pieces.
The HDC Academy is a Self-Paced Membership That Gives You Everything You Need to Set Up Your Business the Right Way
Constance Fraley
Founder & Owner of Creative Corner
"Owning a small business is not a piece of cake—there are a lot of moving parts, and it’s easy to feel overwhelmed or stuck. Joining The HDC Academy has been a total game-changer.
The Academy offers more than just systems and templates—it’s a positive, encouraging environment that helps you stay motivated and focused. There are monthly modules with videos and action items, which help me stay on track and focused on one area of my business at a time.
​
If you’re looking for practical tools, accountability, and a community that actually understands the ups and downs of business ownership, I can’t recommend Honey Do Checklist and The HDC Academy enough."
This isn’t just a membership—it’s your full company setup, expert guidance, clear action steps, and ready-to-use resources all in one place.
Inside The HDC Academy You Get:
✅Step-by-step instructions – You’re no longer guessing what to do or in what order. Every module is broken down into simple, actionable steps so you can move forward with clarity.
​
✅Essential Checklists – From legal protection to accounting to branding, you have clear checklists to make sure nothing important gets missed.
✅Live Q&A coaching calls every month – You’re not left on your own. You get live support to talk through roadblocks, ask questions, and get expert eyes on your business.
​
✅Templates, contracts, and plug-and-play resources – Save hours (and serious money) with done-for-you templates that would cost thousands to create or outsource—service contracts, financial statements, to onboarding forms.
✅Proven tools from half a decade years of experience – Gain access to the exact resources that have helped organize, structure, and support over 100 successful small businesses behind the scenes.
​
This program is packed with over $10K worth of materials & education—things most business owners piece together slowly (and expensively) over years.
Instead of wasting time chasing free downloads or spending thousands on consultants and courses that only give you one piece of the puzzle…
What if you had it all in one place?
​
The right foundations.
The right resources.
The right support.
Without spending another dollar on things you don’t need.
The HDC Academy is built to grow with you—so if you show up, complete the action steps, and use the tools, your business will look completely different a year from now. You bring the vision. The HDC Academy will help you build it—step by step.
Jeann
"I've heard and learned bits and pieces of how to run a business here and there. What Mendy presents is clear and precise. I love her simple call-to-action to pick two things so it's not overwhelming."
Pricing
The HDC Academy is a full-year membership designed to guide you step by step through building a strong, profitable business from the ground up. If you’re ready to commit, show up for yourself each month, and take intentional action toward your goals—this program is for you.
BEST VALUE!
How Much Time & Money Have You Already Wasted?
How many hours have you spent googling answers instead of actually growing your business?
​
How much money have you wasted on apps, tools, and subscriptions you never used?
​
How many important pieces are missing because you just don't know what you don't know?
​
How often have you felt stuck, unsure of what step to take next?
You don’t need to figure it all out on your own.
There’s a better way.
The HDC Academy is your owner's manual shortcut you’ve been looking for.
What You Will Learn Inside
The HDC Academy:
You’ll get EVERYTHING you need to launch and grow your business, step by step.
What if you had a roadmap?
A proven step-by-step framework designed to move you forward—without the overwhelm?
Imagine knowing exactly what to do next at every stage of your business.
​
Imagine skipping the stress, confusion, and costly mistakes.
Imagine having an expert guide walking you through the setup process so you don’t waste months (or years) trying to figure it out on your own.
​
That’s why I created The HDC Academy—a guided membership built to move you from uncertainty to clarity every step of the way.
But Why Listen To Me?
Hi! I'm Mendy Applegate!
Your Favorite Small Business Architect
Much of my corporate career was spent in leadership and management roles, where I specialized in building departments, streamlining workflows, and developing efficient processes. I've always had a strategic, “big picture” mindset—focusing on the end goal with the most effective path. When I launched The Honey Do Checklist, I already had a solid foundation in business operations, accounting, organizational structure, and growth strategies.
But owning a business? That’s a whole different game. I am on a mission to educate and empower business owners by sharing the knowledge I have learned.
If you’re tired of figuring it all out alone—I built The HDC Academy for you.
While my background gave me a strong head start, entrepreneurship pushed me to pivot quickly, tackle unexpected roadblocks, and optimize my skills in networking, client targeting, and sustainable growth. It’s what led me to serve the clients I connect with most: small business owners who need real support behind the scenes: bookkeeping, back office systems, and business development guidance.
For the past five years, I’ve supported over 100 entrepreneurs in building their businesses—guiding them through various stages, from SOPs and financial overviews to operations, onboarding, and strategy sessions.
I LIVE and BREATHE this daily! I understand the happy, hardships, joy, and tears of this journey. I bring real-world experience, a deep understanding of what makes small businesses work, and a whole lot of heart.
You have TWO choices right now...
Keep struggling, DIYing things together, and hoping you’re doing it right…
​
OR
Join The HDC Academy and get the clear roadmap you need to build your business the right way with confidence and without the stress!
