Welcome to the
HDC Academy
Everything They Should Have Taught You Before You Started a Business.
Course Comes With Lifetime Access.
Not ready yet? Download the FREE Essential Business Checklist
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So... you started a business without a business degree.
BOLD MOVE
Now you're wondering if you've forgotten something important.
You’re diving in, piecing things together—DIYing your way through it, googling everything, watching hours of YouTube tutorials, maybe even buying a few online courses that still don’t quite get you where you need to go.
And now?
🚫You’re making progress, but there’s still that nagging feeling you’re missing something.
🚫You’re overwhelmed. There’s so much to do, and you’re not sure what step comes next.
🚫You’re spending time and money on subscriptions, software, and tools you barely touch.
And the worst part? You’re still missing important pieces.
GOOD NEWS! You don't have to figure it out alone.
Choose your starting point?
Need clarity? → Take the Business Blueprint Assessment
Need help with one specific problem? → Attend a Workshop
Want the complete owner's manual? → Get the Business Blueprint Textbook
Ready to stop guessing altogether? → Join HDC Academy
Step 1
Business Blueprint Assessment
Find out what's actually holding your business back. No more guessing. Find the gaps before they become expensive mistakes.
Step 2
Training Library
Learn the business skills nobody ever taught you. Watch Boss Moves 101, Accounting Unplugged, and checkout the resources! Each workshop tackles one of the biggest challenges business owners face—from understanding your financials to hiring your first employee—with practical, real-world guidance you can apply immediately.
Step 3
Business Blueprint Textbook
"Everything they should have taught you before you started your business—organized into one practical guide you'll actually use."
Step 4
HDC Academy
Ready to stop piecing everything together from YouTube? The Academy walks you through every major area of business ownership. Stop guessing. Start building
Step 5
Keep Growing
Because growing a business isn't a one-time event. We'll review your numbers. Your goals. Your operations. Your next moves. Think of me as your business accountability partner.
Business Owner Bingo
☐ Hoping QuickBooks magically fixes everything
☐ Waking up at 2am is normal for business ownership
☐ Haven't opened a business checking account
☐ Twelve browser tabs open
☐ What is this Time Blocking I keep hearing about?
☐ What's an SOP?
☐ Receipts in your glove box
☐ Do I really need General Liability Insurance?
☐ Surely my customers will pay me without a contract
☐ Let me just copy this logo from Canva
☐ Loyalty, rewards, referrals, oh my
☐ I can grow my business without networking, right?
☐ What do you mean I don't have to work evenings or weekends?
☐ Can I really just stop offering a product or service?
☐ I don't know what CRM stands for anyway
☐ SEO does what again?
☐ Ignored your CPA during tax time
Instead of wasting time chasing free downloads or spending thousands on consultants and courses that only give you one piece of the puzzle…
Sleep better.
Stop guessing.
Know you're doing it right.
Understand your numbers.
Avoid expensive mistakes.
Build a business that works without constant chaos.
Become the confident business owner your business deserves.
Jeann
"I've heard and learned bits and pieces of how to run a business here and there. What Mendy presents is clear and precise. I love her simple call-to-action to pick two things so it's not overwhelming."
Featured on Living Oklahoma, Fox 25 News
The HDC Academy is a Digital Business School That Gives You Lifetime Access to Everything You Need to Set Up & Run Your Business the Right Way
"Owning a small business is not a piece of cake—there are a lot of moving parts, and it’s easy to feel overwhelmed or stuck. Joining The HDC Academy has been a total game-changer.
The Academy offers more than just systems and templates—it’s a positive, encouraging environment that helps you stay motivated and focused. There are monthly modules with videos and action items, which help me stay on track and focused on one area of my business at a time.
If you’re looking for practical tools, accountability, and a community that actually understands the ups and downs of business ownership, I can’t recommend Honey Do Checklist and The HDC Academy enough."
Constance Fraley
Founder & Owner of Creative Corner
This isn’t just a course —it’s lifetime access to your full company setup, expert guidance, clear action steps, and ready-to-use resources all in one place.
Inside The HDC Academy You Get:
✅Lifetime Access to all modules – No matter which path you take within the HDC Academy, you will have lifetime access to all the resources, videos, checklists, templates, etc inside every module.
✅Step-by-step instructions – You’re no longer guessing what to do or in what order. Every module is broken down into simple, actionable steps so you can move forward with clarity.
✅Essential Checklists – From legal protection to accounting to branding, you have clear checklists to make sure nothing important gets missed.
✅Templates, contracts, and plug-and-play resources – Save hours (and serious money) with done-for-you templates that would cost thousands to create or outsource—service contracts, financial statements, to onboarding forms.
✅Proven tools from half a decade years of experience – Gain access to the exact resources that have helped organize, structure, and support over 100 successful small businesses behind the scenes.
This program is packed with over $10K worth of materials & education—things most business owners piece together slowly (and expensively) over years.
Instead of wasting time chasing free downloads or spending thousands on consultants and courses that only give you one piece of the puzzle…
What if you had it all in one place?
The right foundations.
The right resources.
The right support.
Without spending another dollar on things you don’t need.
The HDC Academy is built to grow with you—so if you show up, complete the action steps, and use the tools, your business will look completely different a year from now. You bring the vision. The HDC Academy will help you build it—step by step.
Jeann
"I've heard and learned bits and pieces of how to run a business here and there. What Mendy presents is clear and precise. I love her simple call-to-action to pick two things so it's not overwhelming."
Two Education Paths
No matter your pace, The HDC Academy gives you the clarity and tools you need to stop guessing and start growing your business the right way.
Self-Paced Digital Course
Access all the guidance, support, and structure to build your business the right way, step by step, with lifetime access to all course materials. You’ll move through every part of running a business with systems, tools, and accountability designed to keep you consistent and confident. Click here to enroll now.
Individual Standalone Modules
Purchase individual modules as standalone digital courses with lifetime access and tackle the exact areas you need right now with no monthly commitment required. Explore individual courses here.
Pricing
The HDC Academy is an online business development course with lifetime access designed to guide you step by step through building a strong, profitable business from the ground up. The course is $556 and comes with the HDC Academy Business Blueprint textbook. Not ready for the full course? Explore individual modules of each business topic.
NEW
How Much Time & Money Have You Already Wasted?
How many hours have you spent googling answers instead of actually growing your business?
How much money have you wasted on apps, tools, and subscriptions you never used?
How many important pieces are missing because you just don't know what you don't know?
How often have you felt stuck, unsure of what step to take next?
You don’t need to figure it all out on your own.
There’s a better way.
The HDC Academy is your owner's manual shortcut you’ve been looking for.
What You Will Learn Inside
The HDC Academy:
You’ll get EVERYTHING you need to launch and grow your business, step by step.
BUSINESS FOUNDATIONS
Get your legal, marketing, and operational setup done right.
BUDGETS & ACCOUNTING
Stay in control with a simple budget and organized finances.
SALES & RETENTION
Build a business that runs smoothly and grows sustainably.
TIME & PRODUCTIVITY STRATEGY
Avoid burnout and run your business like a pro.
LIVE Q&A AND EXPERT SUPPORT
So you never feel lost or alone in the process.
A CLEAR ROADMAP FOR SUCCESS
Walk away with customized, actionable business plan.
What if you had a roadmap?
A proven step-by-step framework designed to move you forward—without the overwhelm?
Imagine knowing exactly what to do next at every stage of your business.
Imagine skipping the stress, confusion, and costly mistakes.
Imagine having an expert guide walking you through the setup process so you don’t waste months (or years) trying to figure it out on your own.
That’s why I created The HDC Academy—a guided membership built to move you from uncertainty to clarity every step of the way.
But Why Listen To Me?
Hi! I'm Mendy Applegate!
Your Favorite Small Business Architect
Much of my corporate career was spent in leadership and management roles, where I specialized in building departments, streamlining workflows, and developing efficient processes. I've always had a strategic, “big picture” mindset—focusing on the end goal with the most effective path. When I launched The Honey Do Checklist, I already had a solid foundation in business operations, accounting, organizational structure, and growth strategies.
But owning a business? That’s a whole different game. I am on a mission to educate and empower business owners by sharing the knowledge I have learned.
If you’re tired of figuring it all out alone—I built The HDC Academy for you.
While my background gave me a strong head start, entrepreneurship pushed me to pivot quickly, tackle unexpected roadblocks, and optimize my skills in networking, client targeting, and sustainable growth. It’s what led me to serve the clients I connect with most: small business owners who need real support behind the scenes: bookkeeping, back office systems, and business development guidance.
For the past five years, I’ve supported over 100 entrepreneurs in building their businesses—guiding them through various stages, from SOPs and financial overviews to operations, onboarding, and strategy sessions.
I LIVE and BREATHE this daily! I understand the happy, hardships, joy, and tears of this journey. I bring real-world experience, a deep understanding of what makes small businesses work, and a whole lot of heart.
You have TWO choices right now...
Keep struggling, DIYing things together, and hoping you’re doing it right…
OR
Join The HDC Academy and get the clear roadmap you need to build your business the right way with confidence and without the stress!
